Analytic Techniques for Business Specialization

About This Course

In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights.

In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.

Learning Objectives

Helps to predict performance

Increased the retention rates

Boost in cost efficiency

Material Includes

Videos
Booklets

Requirements

This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own Objectives are realistic.
Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you'll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs